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Problem

Problem

Quality in-venue mobile service: high in demand / low in supply

 
Your customers, employees and guests demand high quality, high availability mobile service everywhere.  How does your mobile coverage and capacity measure up?

Your customers, employees and guests demand high quality, high availability mobile service everywhere.  How does your mobile coverage and capacity measure up?

In-venue mobile service falls far short of user needs and expectations

  • High availability mobile service is now widely considered the 4th utility and is a basic requirement for real estate investors and tenants.  When it is not available, they go elsewhere. 
  • Although 80% of all mobile data traffic is consumed indoors, more than 65% of commercial buildings have moderate to severe mobile connectivity problems.
  • Availability or lack of quality mobile service can affect property values by 28% or more, according to a 2016 global survey of 600 building managers conducted by Small Cell Forum..

 

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High quality mobile service - a must for business and consumers

  • Employees rely on mobile for most of their work communications.  They experience frustration and inefficiency when calls drop and data stalls.
  • In retail, hospitality and healthcare venues, poor quality mobile service reduces visitor traffic and dwell rates, thereby reducing average sales per square meter.
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Mobile network operators cannot keep up

  • With mobile data consumption forecast to grow by 1000%+ from 2017 - 2020 throughout Latin America (Cisco Systems VNI Report 2016), mobile network operators struggle to provide coverage and capacity to accommodate this demand.
  • Property owners, enterprises and retailers should not assume that mobile network operators will invest adequately in network improvements to satisfy their in-building mobile coverage and capacity requirements.